Personal Information Collection Statement (Hong Kong SAR)

This Personal Information Collection Statement (“PICS”) is made in accordance with the guidelines issued by the Privacy Commissioner for Personal Data. The PICS sets out the purposes for which your Personal Data will be used following collection, what you are agreeing to with respect to our use of your Personal Data and your rights under the Personal Data (Privacy) Ordinance, Cap 486 (“PDPO”).

Purpose of Collection

The Personal Data provided to us when you create an account or interact with us may be used for one or more of the following purposes:

  • to verify your identity and eligibility to register an account with us;
  • to process the creation of your account and to maintain and manage your account;
  • to process and complete the payment for any purchases of our products and/or services made by you;
  • to ship any products that you have purchased to you;
  • to allow you to participate in sweepstakes, contests, and similar promotions;
  • to send you technical notices, security alerts, and support and administrative messages; 
  • to respond to your comments and questions and provide customer service;
  • to communicate with you about products, services, and events offered by us and others that we think will interest you;
  • to send administrative or transactional information to you such as information regarding the services and changes to our terms, conditions, and policies;
  • to detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and security threats and to protect our rights and property and the rights and property of others;
  • for our business purposes, such as analytics, data analysis; recordkeeping and audits; fraud monitoring and prevention; risk management; investigations; developing new products and services; enhancing, improving, or modifying our products and services; identifying usage trends; determining the effectiveness of our promotional campaigns; and operating and expanding our business activities;
  • to train our artificial intelligence or machine learning algorithms or models (or those provided by our service providers) for our business purposes and to improve our services;
  • to confirm your age and identity;
  • to provide you with information of benefits available to our customers, including marketing materials related to our products and services;
  • to conduct audits of our transactions, including potentially calling you to verify end-to-end transactions.

Please note that it is mandatory for you to provide certain personal data to use certain of our products and services. In the event that you do not provide such personal data, we may not be able to provide you with our products or services.

You may also choose to opt out of receiving any direct marketing from us.